Facebook has always been an effective marketing tool, which is especially true during a time when many people are staying home and spending more time on social media. Advertising on Facebook is one of the more affordable methods, offering a host of opportunities for growing brand visibility. To take your campaign to the next level, we’ve created a list of tips for marketing on Facebook.
Don’t Be Too Advertorial
Your paid ads will naturally focus on business, but your social media page shouldn’t only include plugs for your product. You should also share fun content that will engage your audience and incentivize them to share your content. When this happens, even more people will see your content and end up on your page. The rule of thumb is that only around 20% of the content on your social media should be advertorial.
Create a Custom Audience
You don’t just want to pay for people to see your ads—you want the right people to see your ads. Facebook features one of digital marketing’s strongest tools when it comes to building a custom audience. Learning how to create your ideal audience will lead to you getting more value out of your dollar, as more of the people who see your ads will be more likely to click on them.
Engage Your Audience
At the surface level, engaging your audience seems simple. Ask questions; encourage them to share your posts; have a caption contest. You should make their experience as personal as possible, and that doesn’t just mean hitting the post button and moving on. Make sure to revisit these posts and see how people are interacting with them. Users are more likely to engage with your content if they know someone’s actually reading it, so respond to comments and continue to contribute to the conversation.
Post at the Right Times
Another tip for marketing on Facebook is to post when your target audience is most active. This will allow you to get the most out of your content. Facebook’s ads manager lets you see what times your posts tend to get the most interaction, which you’ll then be able to build your content calendar around.
Use a Call-to-Action
Your CTA will vary depending on the type of post you create, but it’s important to always use one. Non-advertorial posts may include a CTA that encourages user interaction. Your ads, of course, will have a CTA that likely leads them to your site. Use a catchy CTA that stands out on your ad. We recommend doing some A/B testing and trying out a few different calls-to-action to curate the best results.