How To Write the Perfect Listing for Your Vacation Rental

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How To Write the Perfect Listing for Your Vacation Rental

New and experienced property owners alike know how important it is to market your rental property and how the posted listings play an important role. However, writing a vacation rental listing is different from writing a normal listing, as you’re trying to sell a lifestyle rather than a home. Read on to learn how to write the perfect listing for your vacation rental.

Determine Your Audience

Knowing who you’re selling to is one of the keys to marketing your rental property. It stands to reason that couples, families, and seniors will all have separate definitions of what makes the perfect vacation rental property. Because of the nature of the business, the biggest determinant is your property’s location. For example, if your property is near theme parks, say Disneyworld or Universal Studios Florida, you’ll likely want to market to families. If your property is near shopping centers and nightlife, younger tenants and couples may make up the majority of your audience.

Know What Makes Your Property Stand Out

Typically, guests will spend a very short period of time looking at a listing and only skim through property descriptions. That means you want to put what makes your rental property stand out at the beginning of your listing. Whether it’s the convenient location, amenity, proximity to attractions, or beautiful view, that main feature will be your selling point. Just remember to keep in mind who you’re selling to, as you’re likely not going to market a five-bedroom villa to couples looking for a romantic getaway.

You should also take note of what kind of experience you’re offering. Is it a family holiday cabin, a secluded getaway, or a nightlife adventure? Keep this in mind as you craft your description.

Follow the Formula

The first thing you’ll want to list is your headline, and depending on the website, this is typically around 70 characters, so choose your words wisely. Here are some examples of short and punchy headlines:

  • Newly remodeled 3-bedroom condo 5 minutes from beach (with jacuzzi)
  • Romantic cottage with mountain vista—the perfect couples’ getaway
  • Family-sized cabin next to ski resort—hot tub included/pet friendly

After your headline, you’ll want to write a brief paragraph with concise, info-packed sentences as your description. You can use a sentence each to highlight amenities and what makes your property stand out; be choosy with your words, as most only read about 18 percent of a property listing.

Once you nail down your description, take inventory of your property and list the highlights. You can include the square footage, number of bedrooms and bathrooms, garage, balcony, or whatever else makes the property itself special.

Now that you know how to write the perfect listing for your vacation rental, all that’s left is for you to check your grammar, post the listing, and watch the inquiries roll in!

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