Online shopping is popular because of its incredible convenience, but that doesn’t mean e-commerce brands can ignore the need for good customer service. When you don’t have employees greeting or assisting guests, you need to find new ways to make your company stand out as a worthwhile place to shop. Check out these engaging tips for improving your e-commerce customer experience.
Make Checkout Fast, Easy, and Secure
A customer can love the items they have in their cart but still cancel their order once the checkout process becomes too tedious. A smooth checkout process eliminates frustration and encourages customers to complete their transactions.
Keep transactions quick and easy by encouraging guests to sign in or create accounts before they’re ready to buy. This will minimize disruptions once they get to the checkout screen. Another tip for improving your e-commerce customer experience is to advertise your security protocols to give customers peace of mind as they enter their credit card numbers and other personal information.
Make Product Packaging an Experience
When you need to promote your brand remotely, excellent product packaging is the way to go. There are several types of packaging materials e-commerce companies can use, each with its own unique advantages and customization options.
Put a smile on your customers’ faces when they check the mail and find a gorgeous box or mailer waiting for them. Create a memorable unboxing experience with colorful tissue paper and a personalized card. The more unique your product packaging is, the more your company will stick out in customers’ minds—even if they never set foot in a physical location.
Get Active on Socials
Social media offers an excellent platform to engage with customers on a more personal and memorable level. Whether you run a trendy Twitter account or a welcoming Facebook page, make time to keep up with your social media channels.
There are several ways to use your social media pages. Show off your unique brand voice with fun posts, photos, and videos. Generate customer engagement with hashtags, social media challenges, and other interactive posts. At the same time, pay attention to both positive and negative feedback you receive on your social media profiles. Utilizing your socials in a variety of ways creates a more dynamic environment with which customers can interact.