marketing insurance products specifically to seniors<\/a>. Brokers must keep in mind that most of their prospective customers are on a fixed income. This means approaching each potential sale with sensitivity, empathy, and care\u2014this is not the time to score a big upsell but rather build your integrity long-term.<\/p>\n\n\n\nWhat Are the Details of This Policy?<\/h2>\n\n\n\n
Brokers should recognize that final expense insurance policies are underwritten differently than traditional life insurance policies. Policyholders are not usually required to undergo a medical exam, and underwriting is often simplified. However, this also means that premiums can be higher, and policies may have exclusions or limitations. Brokers should clearly explain these details to their clients before selling a final expense insurance policy.<\/p>\n\n\n\n
How Can You Market This Product?<\/h2>\n\n\n\n
Brokers can effectively bring attention to final expense insurance offerings through demographic targeting\u2014these policies are most relevant to seniors. Brokers should also educate their clients about the importance of having final expense insurance, as many people are unaware of this product and how it works. Additionally, brokers can partner with funeral homes, senior centers, and other organizations that cater to seniors to increase their exposure and generate leads.<\/p>\n\n\n\n
How Do Brokers Benefit?<\/h2>\n\n\n\n
There are many benefits to offering final expense insurance. What brokers should know first and foremost is that it can help them expand their portfolios and offer a wider range of products to their clients. While you must approach the topic delicately, of course, it does bear mentioning that seniors are often willing to pay higher premiums for the peace of mind that comes with proper coverage. Most important is the long-term benefit\u2014offering final expense insurance can help brokers build long-term relationships with their clients. By selling this product, you\u2019re providing a valuable service that will benefit clients and their families.<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Is your insurance brokerage interested in adding final expense insurance to its repertoire? Learn more about the details and benefits of this product.<\/p>\n","protected":false},"author":6,"featured_media":17546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[245],"tags":[299],"acf":[],"_links":{"self":[{"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/posts\/17517"}],"collection":[{"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/comments?post=17517"}],"version-history":[{"count":5,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/posts\/17517\/revisions"}],"predecessor-version":[{"id":17548,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/posts\/17517\/revisions\/17548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/media\/17546"}],"wp:attachment":[{"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/media?parent=17517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/categories?post=17517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lakecountybanner.com\/wp-json\/wp\/v2\/tags?post=17517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}