A tradition in small towns, urban neighborhoods, and everywhere in between, a farmers market is a great place for consumers to enjoy fine produce and artisan goods. On the other side of the cash register, it’s a terrific side hustle, albeit a competitive one. For future vendors, here are some of the best ways to stand out at a farmers market.
Produce Piled High
Produce stands and farmers markets have a funny little way of bending the laws of supply and demand as we traditionally know them. When it comes to fresh fruits and vegetables, the more you supply, the more people will demand. Abundance attracts customers—when they can see that your yields are high, they’ll believe in your product. Think back to your own days buying produce at the grocery store: would you rather buy onions from a small pile or a big one? Customers think big. So should you.
Quality Product Labels
The farmers market is a welcome alternative to the grocery store for many shoppers. While this more serene setting doesn’t bear the commercial madness of your local big-box store, there are some marketing principles that remain in place at any scale. One of them is labeling—no matter where you’re selling, a good label catches eyes and confers authority. Jellies, jams, and preserves—all jarred goods, for that matter—are prime real estate for labels. Design great labels for your products that will go toe-to-toe with any famous brands. Just stay away from any gingham prints.
Stunning Signage
Going hand in hand with fine labeling of your products is the labeling of your stand. Anyone can set up a tent and their wares, but not everyone thinks to design and shell out for banners, placards, and other larger attention-grabbers. Signage that goes the extra mile to communicate your professional approach to the market is sure to impress customers.
Surprise Your Customers
You know how it goes for baseball teams coming off bad years: the offseason is the real season. We can apply that to our level of grassroots commerce. One of the best ways to stand out at a farmers market is to zig while the rest of the marketplace zags. When quality produce seems sporadic elsewhere, pounce on that opening. If you can provide quality out-of-season produce, you’ll draw a crowd. Make good use of your greenhouse and use climate control to your advantage.
A Recipe for Success
As your customers shop for their groceries, help them make their dinners, too. Offer recipe ideas to go with your bestselling items and distinguish yourself as a vendor who goes the extra mile. How about a chicken caprese bake to go with your tomatoes and basil? Print out some cards as a free value-added offer.
