It may go without saying, but most parents want to provide stability for their children. Due to their desire for stability, families are less likely to move around. Instead, they want to find a long-term home to live in. Additionally, parents tend to have a steady income and higher-paying jobs. Pair those two things together, and you have a recipe for a truly reliable tenant. If you’re looking to fill your rental with tenants who are in it for the long haul and will pay you consistently, you’re in the right place. Learn how to attract families to your rental property.
Highlight the Neighborhood
When looking for a place to live, parents want to move to a place where their children can thrive and be safe. That means they look for a neighborhood with a generally low crime rate. Additionally, the surrounding should have things that children and families need, such as schools, hospitals, playgrounds, and grocery stores. If you have any of these amenities near your rental, be sure to highlight them in your listing—the closer they are, the better!
Show Off the Backyard
Children need a place to play, so show off your backyard if you have one, especially if it’s fenced in. If you really want to attract a family, take the time to install a swing or play place. Your backyard doesn’t have to be just a lawn, either. It can be a patio, a grill pit, or a pool. Anything that allows parents and their children to enjoy their own slice of the outdoors is a plus.
Consider Allowing Pets
Many parents consider buying a pet to teach their children responsibility, and who doesn’t love having a furry friend around? While you might be hesitant to allow pets in your rental property, doing so has many benefits. You should also consider that many families own pets, so if you don’t allow pets on your property, you’re turning away a huge pool of potential renters. Of course, it’s completely up to your discretion, but most pet owners aren’t too keen on giving up their animal for a rental property.
Make Touring the Property Easy
No matter how many children parents have, they’re busy and don’t always have the time to book an appointment, go out to the property, and take a tour. On the other hand, childless applicants have more time on their hands to play phone tag and visit properties in person. If you want to entice families, consider allowing applicants to book appointments and fill out paperwork online, as well as tour the property virtually. The easier you make it to tour your property, the easier it is to attract families to your rental.
